Company Description
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job Description
Get to Know the Team
The Regional Product Marketing team is the central hub of user insights and marketing orchestration for all of Grab's products in every vertical Mobility, Food, Groceries, E-commerce, Loyalty, Financial Services, and enterprise solutions across all Grab markets and businesses.
We help products scale with unique Consumer Value Propositions (CVPs), impactful messaging, and habit formation programs that grow adoption and stickiness among consumers, merchants, drivers, and enterprise clients. We work hand-in-hand with regional product and country teams, turning data driven insights into compounding, predictable revenue streams.
Get to Know the Role
In 2026, Grab's Product Marketing team is shifting from traditional marketing to unified product led growth, optimizing for consumer delight, lifetime value (LTV), and revenue outcomes. In this role you will help deliver that shift on the ground applying modern product marketing techniques such as AI-assisted research, predictive personas, and multi-user CVPs to build and take products to market.
You will translate product and technical improvements into compelling commercial narratives, and bring ground truth insights from consumers,drivers, and clients into future product design. You will report into a Product Marketing leader and partner closely with Product, Commercial, Marketing, and Country Operations.
This will be a fully on-site role at our Malaysia's Petaling Jaya office
The Critical Tasks You Will Perform
- Contribute to LTV growth by driving product adoption and the habit formation of LTV growing behaviors, and by tracking each product's financial proxies.
- Support product led growth workstreams that unite Product, Commercial, Marketing, and Operations, helping foster daily and weekly user habits and network effects that compound usage, frequency, retention, and revenue.
- Apply next gen discovery techniques including the shift from traditional SEO to Generative Engine Optimization (GEO) by structuring product documentation and narratives to be cited and summarized by AI search agents such as ChatGPT, Perplexity, and Gemini.
- Use AI-assisted insights predictive analytics and synthetic personas alongside traditional research to make full use of Grab's online and offline data advantage.
- Work in an async first way across regions and countries, producing clear, unambiguous execution playbooks that reduce coordination friction for collaborators and stakeholders.
- Adopt AI tooling in day to day execution to handle routine work, while building your own depth in high level strategy, user empathy, and cross-cultural nuance.
- Build strong cross-functional relationships and influence peers across Product, Commercial, and Marketing to align on a shared go-to-market vision.
Qualifications
What Essential Skills You Will Need
- 8+ years of experience across product marketing, product management, or strategy consulting within large, fast-paced consumer tech, app, or SaaS companies.
- A track record of contributing to user growth, engagement, and retention, ideally across more than one market.
- Comfort working with data and AI-assisted workflows, and curiosity to master modern product-led growth techniques from creator ecosystems and viral loops to AI-driven acquisition and retention.
- Strong cross-functional collaboration skills, with the ability to influence peers and align independent Product, Commercial, and Marketing partners around a shared vision.
- Clear commercial storytelling able to turn technical or product improvements into compelling narratives for internal and external audiences.
Good to Have
- Hands on experience with GEO, predictive personas, or synthetic research methods.
- Exposure to multi-country or regional go to market across Southeast Asia.
- Experience marketing across multiple user types (consumers, merchants, drivers, or enterprise clients).
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.